Marketing Strategies for Arcades

Using marketing strategies for arcades can help bring more customers and, therefore, more revenue to your business.

Arcades may have been a staple of the ‘80s, but that doesn’t mean that they are any less relevant today. In fact, the arcade industry has only become better! According to a market research report for Arcade, Food and Entertainment Complexes in the U.S., arcades are part of a $3 billion industry, and experts predict that the market will continue to grow. 

As people make their way out of their homes and businesses drop social distancing measures, it’s expected that people of all ages will be excited to have fun in public spaces once again. As an arcade owner, you can welcome customers with open arms, new and improved games, and the most exciting environment they’ve seen in the last two years!

It all begins with using clever marketing strategies.

How to Use Marketing for Arcades 

Marketing for arcades spread the message about your establishment that is fun for all ages. It’s time for you to remind people in your area and beyond exactly what they love so much about arcades.

Here are a few marketing strategies for arcades that you can start implementing today:

Social Media Marketing

Social media marketing is crucial for business success whether you’re a vintage or new-age arcade. If you aren’t familiar with – or confident about – using social media marketing for your arcade, it would be wise to hire a social media manager. A social media manager will record, edit, and public TikToks, Instagram Reels, and more to showcase your awesome arcade and attract new customers.

Location, Location, Location

Choosing your location wisely can automatically bring business to your arcade! For example, contracting to operate within a hotel, resort, busy downtown area, or shopping center can bring enough foot traffic to your location to keep you busy day after day. 

Local Influencer Marketing

These days, nearly every city around the world has at least one influencer that is known for highlighting new, little-known, and unique businesses. Search for local influencers on Instagram and TikTok and reach out to ask if they would be willing to feature your business on their accounts. Of course, this is not free advertising! But it can be an invaluable investment. A single “viral” video can attract hundreds to thousands of local customers! Not to mention, it’s likely people in surrounding areas will see the video and save it for the next time they’re in your town.

Email Marketing

Just like the arcade industry, email marketing is still alive and well! Have a spot on your website to collect email addresses to build out your email list. Then, use an email marketing service to create and distribute weekly newsletters. You can share industry trends, talk about updates in your arcade, highlight specific games, send coupons, make announcements, and more!

Power Play Entertainment Group

Power Play Entertainment Group has been operating for over 25 years. We know what it takes to become a staple in the arcade industry. Check out our blog for more great industry tips!