The introduction of entertainment attractions to businesses has created an entirely new business model for those willing to adapt and create unique experiences for customers. It’s important for; resorts, boardwalks, restaurants, and family friendly getaways to benefit from these innovative opportunities that have emerged inorder to meet the needs of fun-hungry customers in today’s market.
The list of new and unique attractions continues to grow as the development of high-tech immersive entertainment grows. With the growing availability of the technology required to build these attractions, these amenities are popping up in large-scale resorts and beach side shopping centers.
In an incredibly competitive marketplace, nearly every business must begin to consider value-added amenities to its physical location. As seen in our previous article, there is much to gain from adding unique and exciting attractions to nearly any currently-running customer-focused business. Consider the benefits that an entertainment attraction can bring to your business:
The more time that customers spend at your location due to the increased entertainment and fun-value, the more likely they are to spend money on your products or services. Not only does this increase your revenue potential, but the increase in the value of your business to adventure-seekers will increase your brand recognition and value by word-of-mouth advertising.
Consider the addition of a new adventure-sport attraction to a popular boardwalk that usually features shops and restaurants. While customers may be convinced to visit your location to shop and eat, there isn’t much else keeping them on-site or drawing new customers to your site.
With the creation of an indoor skydiving attraction in a strategic location on the boardwalk, you will suddenly become much more than a shopping outlet in a beautiful locale. Now, individuals who are seeking the opportunity to experience the thrill of weightlessness can visit your boardwalk to get their fix of falling.
Instead of spending time and money looking up a physical location to skydive, a plane ride into the sky, and a crew to help them achieve their adventurous goals, a simple drive to the boardwalk will offer a unique hour-long ride in a wind tunnel built to mimic the incredible experience of skydiving.
The indoor skydiving attraction will attract amateur thrill-seekers and skydiving enthusiasts to the boardwalk, but they will likely want to do a little bit of shopping and grab a bite to eat while they are there! With the simple addition of an adventure-sport attraction to a boardwalk originally developed for shopping, you can begin to increase your revenue and reputation as a truly unique place to revisit time and time again.
By now, you should be convinced as to the value of bringing popular attractions to your business or corporate development. If you are looking for some inspiration and ideas on possible attractions to bring to your location, take a look at the following list of attractions beginning to pop up at businesses around the globe:
Choosing the attraction or entertainment amenities for your particular business is vital to ensuring that your ongoing added revenue outpaces your initial investment.
The first question you must ask is not the cost of the attraction, but the type of attraction. Is there an entertainment venue near your business or development that customers are consistently visiting? By researching the current trends of local attractions, you can discover what entertainment venue is most desired by your customers.
Once you decide on an attraction, it’s time to take a look at installation and construction costs. An addition of arcade machines will be far less expensive and extensive than an indoor waterpark or wind tunnel. Does your facility have the space for this attraction? Will you recoup the initial investment costs through the added revenue and increase in customers?
Work through the details of the attraction just as you would any other product or service your business adds to its arsenal. However, don’t be afraid to take a risk on the opportunity of adding a unique value-add attraction to your business. You never know what kind of unexpected entertainment will be the catalyst to take your business operations to the next level!
From fully managed arcade operations to themed entertainment and immersive attractions, we’re experts in world-class guest experiences.
With over 30 years of experience, our focus is to help entertainment venues enhance guest experiences in the amusement and hospitality industry.
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